Every request answered, routed and closed inside its SLA.
Your agents stop sorting, searching and chasing. Creatio and AI do that; your people handle what needs a person.

The parts of this recipe, one at a time.
Each module runs on its own, so you can start with one and add the next. Available modules can start as a pilot now; the rest are in development.
- Request intake and routing Available
- Answers from approved knowledge Chat on approved knowledge Available
- SLA watch and escalation Available
- Back-office steps prepared for sign-off Back-office automation Available
- Conversation recap Available
- Callback on missed calls Missed-call callback In development
- Links to your billing and other systems System connector Available
- Clean data CRM data quality Available
Most of a support day isn't support.
- Requests arrive by email, chat, phone and portal, and someone sorts each one by hand.
- The same questions get answered again and again, each time from scratch.
- SLA breaches are found in the weekly report, after the customer has already noticed.
- Answers live in Creatio, the billing system and someone's head — so agents switch screens all day.
From the first message to a closed case.
- Step 1
Intake
Every channel lands in Creatio as a case, already classified and routed.
- Step 2
Answer
Routine questions are answered from approved knowledge; the rest are drafted for your agent.
- Step 3
Resolve
Data from your other systems is already in the case, and back-office steps are prepared for sign-off.
- Step 4
Watch the SLA
Breach risk is flagged before it happens, and the case is escalated.
- Step 5
Close and learn
A survey goes out when the case closes, and gaps in the knowledge base are flagged.
The best of what exists, put together.
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Intake
Creatio, out of the box Cases and queuesAI routing of emailMultichannelCreatio agents Case classificationCreatio Marketplace Contact center suite -
Answer
Creatio, out of the box Knowledge baseCustomer portalCreatio agents Customer support agentKnowledge base agentCreatio Marketplace Conversation scriptsWhat we add Chat on approved knowledge -
Resolve
Creatio, out of the box Customer 360Creatio agents Next best actionCreatio Marketplace Service catalog -
Watch the SLA
Creatio, out of the box Service agreementsCreatio agents —Creatio Marketplace —What we add SLA watch and escalation -
Close and learn
Creatio, out of the box CSAT and NPS surveysCreatio agents —Creatio Marketplace Surveys
| Layer | What you get |
|---|---|
| Creatio, out of the box | Cases and queues, AI routing of email, multichannel, knowledge base, customer portal, CSAT and NPS surveys, service agreements |
| Creatio agents | Service agents from Creatio's agentic cookbook: customer support, knowledge base, case classification, next best action |
| Apps from the Creatio Marketplace | Contact center suite (telephony and call analytics), service catalog, conversation scripts, surveys — connected when you need them |
| What we add | Intake from every channel, SLA watch and escalation, links to your billing and back-office systems, the whole process with its rules and approvals |
The model judges. Code decides. A practitioner approves.
The model
Classifies requests, drafts answers from approved knowledge, spots breach risk
Code
Routes, holds SLA timers and thresholds, writes back to Creatio and your systems
A practitioner
Your agent or team lead: sends what the model drafted, decides escalations
Three weeks. Two or three modules. Live in your Creatio.
We usually start with intake and answers from approved knowledge, on one channel and one queue. Access, data and who signs off are settled before we build.
Questions about customer support on Creatio CRM
-
Which Creatio products does customer support need?
Creatio Service, on any Creatio plan. It brings cases and queues, the knowledge base, the customer portal and service agreements, with Creatio.ai built in. Contact center and survey apps from the Creatio Marketplace are added only if you need them.
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We already run Creatio Service. What changes for our support team?
Your queues, cases and knowledge base stay as they are. We add intake from every channel, answers from approved knowledge, SLA watch and links to your billing and back-office systems — one module at a time, starting with one channel and one queue.
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What does the customer support recipe connect to?
Email in Outlook or Gmail, website chat, WhatsApp, phone through your telephony (such as RingCentral, Twilio, Genesys or Gamma), the Creatio customer portal, and your billing or ERP system — the data your agents look up by hand today.
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Does the AI answer customers on its own?
Only routine questions with an answer in your approved knowledge. Everything else is drafted for your agent or handed to a person, and you decide which question types the AI may close without review.
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Where does a customer support project start, and how long does it take?
With intake and answers from approved knowledge, on one channel and one queue, as a 3-week pilot. SLA watch, more channels and back-office steps follow, one module at a time.
Then the rest of the process — and the next one.
SLA watch, more channels, back-office steps. The same modules then run your HR portal and IT service desk.

- Type
- Function
- Platform
Creatio CRM
HR portal
One place where employees ask, request and get onboarded.

- Type
- Industry
- Platform
Creatio CRM
Banking
What we add on top of Creatio's Bank.ai: core-banking links, document intake, everyday servicing.
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Function ·
Creatio CRMIT service deskIncidents, requests and changes handled before they pile up. -
Function ·
Creatio CRMCustomer SuccessSee which clients are at risk, and renew the rest on time. -
Industry ·
Creatio CRMInsuranceClaims intake, renewals and broker requests — connected to your policy system.
See where your support day goes.
30 minutes. We look at your queues in Creatio and pick the first modules with you.