You lose most deals to circumstances — not to a competitor.
Timing slips, budgets freeze, champions leave — the deal stalls, and no one goes back. We find which lost deals in your CRM are worth reopening now, what they're worth, and the move to make on each.
Powered by the CRM data you already have — the deals and history sitting in Salesforce or HubSpot. Nothing new to build.
You already paid for this pipeline.
You paid to source, qualify, and pitch every deal you lost. That cost is already spent. Reopening one of those deals costs a fraction of chasing a stranger — and warm beats cold by a wide margin. Your closed-lost deals aren't customers yet — but they already know you, sat in real buying cycles, and are far warmer than any cold list.
Most teams never go back. Reps move on to fresh pipeline, the closed-lost list grows every quarter, and years of paid-for demand just sits there. That backlog is what we work.
existing customers close
new (cold) prospects close
Benchmark: Marketing Metrics (Farris et al.).
A diagnostic built from your own deal history. What's in it:
Recoverable revenue
One headline number: the dollars worth reopening.
Ranked hit-list
Every worth-it deal, with its dollar value, its pattern, and a win rate.
Why you lost it
The real reason, classified: price, timing, no decision, lost to a competitor, champion left.
What changed — why now
The trigger that makes it winnable again: new funding, a new CRO, a stack change, the competitor you lost to is gone.
Pattern + signals
The positive and negative signals on each account.
The play
The specific move for each deal, tied to why you lost it and what changed.
Do-not-pursue list
The deals that are genuinely dead, so your reps don't waste a minute on them.
The reasoning
For every deal, the exact factors that put it where it is. No black box.
We hand you the plan; your team runs the plays.
A plan, not a mailing list.
Plenty of tools will re-blast your closed-lost list with AI emails. That's not this. We tell you which lost deals became winnable again, why, mined from your own CRM — with the reasoning shown for every one.
The connection most tools miss: we tie the reason you lost to what's changed since — the kind of trigger you'd never catch by eye:
That's the difference between a mailing list and a plan.
Free first. You pay on money you'd never have seen.
Book a short call. From a simple CRM export, we'll tell you how many deals look reopenable and roughly how much money that is. No charge.
Book a meetingThe full DigiWinBack analysis — the full report, refreshed every 2 weeks.
Book a meetingOnly on money you'd never have seen — attributed to the report, charged on what you actually collect, agreed in writing up front.
Book a meetingThe longer you've been selling, the bigger the buried asset.
Best fit
B2B companies with real sales history — several years of selling, a deal size worth chasing ($15K–$100K+), and a CRM (Salesforce or HubSpot) where you track why deals are lost.
A straight answer on data
If you have only a small closed-lost history, we still deliver a useful diagnostic — just built on clear rules rather than a trained model. We'll tell you which you're getting up front.
Built to be called by AI.
Every DigiTeam product ships an MCP server — so DigiWinBack plugs into the agents and agentic OS you already use. Your reps, or your own agents, pull the ranked reopen plan straight into their workflow. (MCP = the standard agents use to call outside tools.)
Questions, answered.
What do you need from us?
A CRM data export — the deals plus the activity around them: loss reasons, notes, logs, and emails. Optionally, read-only inbox access sharpens the signals. That's the starting point.
Is my data safe?
Yes — under NDA, your data is never resold, never shared, or used to train shared models, and it's deleted on request. Used only for your engagement.
How long does it take?
Your free diagnostic comes back within about a week. The full analysis follows once you're on the retainer.
What counts as "reactivated"?
We define it together before we start — a dormant deal that re-opens and closes within an agreed window after our work. No fuzzy attribution.
Do you run the outreach?
Not in this engagement — we hand you the ranked plays and your team runs them. If you'd rather automate it, DigiBDR ↗ can be integrated to run the reactivation for you, as a separate step.